We were tasked to ideate, design and build a fintech application that will allow users to trade gift cards of all sorts.
The application would have a wallet system that would allow users to store the monetary value of the gift cards they traded.
We also made provision for an admin portal that allows our client monitor and govern the app. Client can also publish data and information from the admin portal which will reflect on the app swiftly.
We began by carrying out a market and user research based on the verticals and niche. The essence of the research was to properly understand the niche of the business as this will help us proffer a competitive design and technological solution for our client.
We also carried out an intensive user research to understand who the supposed app users are. After the research we knew basic information's about the users like the age range, the user behavior and the concentrated region of interest for the users.
Our project/product managers had several meetings with the project stake holders to discuss and finalize the project and business goals (short term and long term goals).
These information's did not just give us insight as to how to begin and finish the project but also greatly affected the design feel, style and technological solutions we used for the project.
We set off to design the app using the data and valuable information's we got from the strategy and research stage. We used figma for illustrating and designing the UX/UI of the app.