Best Case studies of PWA for eCommerce Marketplaces
Best Case Studies of PWA for eCommerce Marketplaces
According to Google, as a page’s load time increases from 1-5 seconds, its average bounce rate increases by 32%. This implies that you are losing customers and revenue for every second that your website is slow or down. The eCommerce industries had to do their best to respond to this challenge and improve the shopping experience of their customers. A solution was introduced by Google in 2015 in the form of Progressive Web Applications. Progressive web applications have gained rapid momentum over native apps for their responsiveness, quick loading, and rapid installation.
Some experts consider PWAs to be the future of the web as they have the qualities and potential to replace native apps. The eCommerce industry is one of the first domains to catch up on this innovative trend. Cross-device accessibility plays a major role in boosting the market presence of eCommerce companies. According to Statista, eMarketer estimates a significant growth in the adoption of mobile eCommerce, which may account for nearly 73% of eCommerce sales ($3.5 trillion) worldwide in 2021.
Of course, the emergence of PWAs contributed greatly to this shift, and in this article, we will discuss its benefits along with practical examples of brands that implemented PWA technology into their e-commerce website. Over time, PWAs have proved their effectiveness in enhancing user experience and increasing sales. So what is eCommerce PWA?
In this article, we will discuss the implications of adopting PWAs for your eCommerce marketplaces. We will also show how famous brands have improved their KPIs by simply implementing PWA technology in their eCommerce marketplace.
Benefits of Adopting PWA for e-commerce Marketplaces
PWAs are highly responsive web apps designed for mobile devices and have proven to be a great alternative to native apps. Progressive Web Apps are independent of OS platforms so the same application gets featured on both iOS and Android devices. They offer push notifications and eCommerce automatically syncs your data to render quality services, much like a native iOS or Android app. PWAs also save you the time and cost of developing a native app for both iOS and Android platforms. Take a look at the general benefits of adopting Progressive Web App development for online marketplaces.
1. Customer Engagement
In the crowded world of e-commerce, the expectations of customers keep getting higher and higher. If a customer doesn’t find a required item on your platform, they will immediately turn to your competitors. With that in mind, online marketplace owners need to make customer engagement their utmost priority and reap big rewards. According to the Customer Thermometer, 70% of consumers readily support and patronize service-minded companies that offer a great customer experience. There are several ways through which progressive web applications help e-commerce online marketplace owners to engage with their customers.
Merchants can use this tool to inform customers about their new products, special offers, and bonus discounts.
More storage space
How often do you open the mobile app of your favorite store? Once a month? Or even twice and at other times when the app remains unused, it takes up your device storage. Since PWA websites are downloaded and run on a browser, disk space isn’t an issue.
Reward systems and Loyalty programs
Many retailers, eCommerce, airlines, and credit card companies have implemented this into their PWA.
Add to Home Screen
This PWA option makes it easier for customers to return to the website and re-engage with their favorite brands.
PWAs have excellent UX features that create an engaging experience just like mobile apps.
This increases the company’s reach as most customers don’t want to download native apps on their devices. But Progressive Web Apps offers instant installation.
2. Improved security
Before launching an online marketplace, you need to strategize on how you are going to earn the trust of customers (both buyers and sellers). For both parties to use your platform, they need to be assured that it is a secure place to buy and sell products. PWAs use SSL certificates and HTTP protocols that protect all transmitted data and prevent cyber attacks.
3. Higher conversion rate
You can’t afford to underestimate the importance of web speed and performance for your online marketplace. At the end of the day, slow responses and poor performance can strip you of the much-needed conversion and engagement. In terms of speed, PWAs are relatively faster when compared to native apps and regular websites. PWAs simplifies all primary tasks on e-commerce marketplace platforms, allowing users to search for products, add to carts, and purchase items on the go.
Progressive web applications use cache and display images and texts efficiently to boost the site’s performance and influence the user experience. Merchants can integrate a location tracking feature to target the right consumers and even send personalized messages on abandoned shopping carts or seasonal discounts. Thus, increasing their conversion rate.
4. Seamless Performance on Unstable Networks
PWA technology offers offline mode due to the built-in service workers, which automatically cache important features and information. So users can access the required data even when their device isn’t connected to the internet. This offline functionality is of great benefit to people living in rural communities with unstable internet connections or consumers who experience weak connections throughout the day.
5. Improved search ranking
The first page of Google search results is the holy grail for all online businesses, especially for those in the e-commerce industry. Entrepreneurs know that if their platform has a low page ranking, they may not get the desired traffic and ultimately lose potential customers. Since launching mobile-first indexing in 2018, Google prioritizes fast and mobile-friendly websites. This means that your online marketplace platform needs to possess certain SEO qualities to rank higher on the search engine page results.
This is a major reason to adopt a PWA eCommerce platform for your business. Progressive web apps are mobile-friendly websites that don’t have to be downloaded from app stores. Users can just add the web app to the device home screen of your device and interact with it right away. As a website, each page of a PWA store has a unique URL which Google crawls individually. So when users search the web for a particular item that is available on your online marketplace, they will find your platform in no time.
The responsiveness of PWA online stores is such a crucial ranking factor in improving the bounce rate on your e-commerce site. Online marketplaces like Jumia and OLX significantly reduced their bounce rate after implementing PWAs by 50% and 80% respectively.
To build a native app, you need to hire two teams who will develop, maintain and promote separate versions of the application for Android and iOS operating systems. This makes the cost of developing native apps expensive and there’s no guarantee that customers will even download your app. But building a PWA for eCommerce takes less time since you only need to launch one cross-platform app.
7. Faster load time
PWAs are designed with reusable codes and modules which developers repeat in quick succession. So as the app redirects to its original e-commerce site, the groundwork has already been laid. For e-commerce business owners who want to offer customers native app-like features, implementing a PWA online store is an efficient alternative to developing a native app or mobile website.
8. Bring businesses and customers closer
According to ComScore’s 2017 U.S. mobile app report, U.S. mobile users are now restricting the number of mobile apps they use to between 3-10. Google claims there has been a significant increase in Twitter’s customer engagement with the launch of its Lite PWA in 2017. The takeaway is that you need to consider implementing a PWA eCommerce marketplace if native apps are compromising your customers’ ability to interact with you.
9. Saves you from third-party app store subscriptions
Native apps reside in their respective OS application stores, meaning you need to pay subscription charges for your app to get hosted. By implementing a PWA store, you can avoid these charges without affecting your site’s visibility.
10. Enhances your visibility
Chances are your native app may remain hidden in the app store while prospective customers actively search for your services online. This diversion can be overcome by the PWA solution, as they offer the same app functions as web pages.
Best PWA Examples for Online Marketplace
As you can see, PWAs have impeccable benefits for businesses in the e-commerce industry. Now it’s time to consider the numbers and measure the results, let’s take a look at some examples of the best progressive web apps for marketplace domains.
Jumia is the first marketplace that comes to mind when it comes to African e-commerce websites. Initially launched in Nigeria, Jumia has expanded to 14 countries including Morocco, Kenya, South Africa, and Egypt. Customers can visit the platform with a 2G internet connection as most of Jumia’s target audience use low-end phones and experience data limitations issues. These obstacles forced Jumia to implement a solution that would provide shoppers with a smoother user experience.
The decision was made to upgrade their website to an e-commerce PWA which became an immediate hit. Since it required less internet data to load in comparison to native apps, visitors began spending more time on the platform. Other significant stats that show the successful implementation of a PWA solution by Jumia include:
- 33% higher conversion rate;
- 50% lower bounce rate;
- 12x more PWA users than native apps users(Android & iOS);
- 2x less data is required to navigate the site;
- 25x less device storage needed.
Flipkart is one of the foremost e-commerce platforms in India that directly competes with Amazon in the sales of electronics and mobile phones. The online marketplace takes a dominant position in the sale of clothes. In 2015, the company abandoned its website as it could not compete with a native app in terms of fast and responsive user experience. Then Flipkart developers built a progressive web application called Flipkart Lite to provide customers with a great experience.
The Flipkart PWA solution was a success as the push notifications allowed consumers to get timely and relevant updates from their favorite stores and shop in its offline mode. Its PWA for eCommerce implementation brought some exciting results which included:
- 3x lesser data usage;
- 40% increase in engagement rate;
- 3x more time spent on-site;
- 70% increase in conversion rate due to the “Add to Home screen” option;
AliExpress is a global online retail company launched in China in 2010 and has gained popularity in Russia, Brazil, and the US. The platform is often compared to eBay, owing to the ability for merchants to market their goods directly to buyers. AliExpress noticed that engagement on their mobile app was growing more rapidly than on the e-commerce platform, so they decided to build a solution to serve both web and mobile customers.
The development of a fast and reliable progressive web app helped revamp the company’s mobile experience, increase visitor engagement, and improve conversion rates. The AliExpress PWA platform received a remarkable 91/100 rating from LightHouse due to its innovative features which include push notifications, fast page load, offline mode, and seamless UX/UI experience. Let’s take a look at the impressive results that PWA implementation brought:
- 82% increase in iOS conversion rate;
- 104% increase in web users across all browsers;
- 2x increase in pages visited per session by each user across all browsers;
- 74% increase in time spent per session across all browsers.
OLX is a global online marketplace that currently operates in 45 countries with its headquarters in Amsterdam. The website was initially created as an alternative to Craigslist for countries outside the USA. In 2014, 95% of OLX was acquired by Naspers, a South African media group. OLX gets a majority of its traffic from mobile devices (from their native app and mobile website) and these figures are constantly growing. The OLX mobile app holds the most conversions while the website’s slow speed discouraged a lot of online visitors.
The company needed a PWA solution to provide customers with a native-like experience and improve conversion metrics. The implementation of a PWA eCommerce marketplace proved to be successful as the ‘Add to home screen’ and push notification features significantly increased the engagement level by 250%. Other results include:
- 23% lesser time for page interaction;
- 80% lesser bounce rates;
- 146% higher click-through rate on ads.
Alibaba is a global wholesale trade platform that serves millions of merchants and customers across 200 countries. Most users navigate Alibaba via the mobile website, therefore creating a highly functional mobile experience was their priority. When the company launched its native app, the director of the Mobile Team realized that customers may not want to download an app to perform the same actions that can be done faster from their mobile browser. To provide both first-time visitors and loyal customers with a fast and engaging mobile experience, Alibaba decided to transform its mobile website into a PWA. Here are some important metrics:
- 76% higher conversions across web browsers;
- 14% increase in monthly active users on iOS;
- 30% increase in monthly active users on Android;
- 4X higher interaction rate from the ‘Add to Home screen feature.
Konga is a Nigerian eCommerce store that offers a wide range of products ranging from home appliances, toys, electronics, clothes, etc. The adoption of the PWA was motivated by how expensive mobile data has been in Africa, so downloading a native app was something that most customers couldn’t afford. Konga’s progressive web app allows customers to continue shopping even when the internet connection gets weak or goes offline (a common situation in Africa).
One of Konga’s hallmark solutions is their KXPRESS service, a company-run logistics chain aimed at delivering ordered products to customers. In general, the PWA eCommerce platform uses cutting-edge technology to provide a functional and fast-paced solution for customers with 2G networks. Some results include:
- 92% decrease in data usage for the initial load;
- 84% fewer data to complete a transaction.
Does Your E-commerce Site Need a PWA?
There is no doubt that PWAs offer numerous benefits for e-commerce sites; however, their implementation depends on the challenges your online business may be experiencing. For example, if your business is earning sustainable revenue from iPhone users, it is better to avoid PWA as it is not well optimized for iOS platforms.
However, PWAs will do a lot of good for mobile android users. There is a possibility that your native app might be hampering the growth of your brand. However, implementing a PWA allows your customers to experience the best version of your e-commerce website. Here are reasons to consider before adopting a PWA for your business:
1. Your e-Commerce business is in its startup phase
Given limited resources, lack of budget, and not enough time, startup eCommerce business owners must take on a lot of risk with minimal investment at stake.
2. Android users are your main target audience
App store has been one of the primary sources of revenue for Apple which is the reason why it took them years to support PWAs. However, Android devices have been very accommodating for PWAs. Most websites have a PWA for their corresponding Android Package (APK) file with almost the same functions.
3. Excellent e-Commerce experience within a short period
Compared to building a mobile app, developing a PWA consumes far less time and resources while still offering a highly competitive mobile experience. A PWA is readily available to be launched and marketed in no time to e-commerce customers.
4. Your conversion rate is low
In the examples of PWA above, we discussed how the e-commerce businesses struggled with conversions even though they had a functional native app. This was because the applications needed a high internet connection and heavy storage space to function.
How Mobirevo can Help you Build a PWA eCommerce Marketplace
At Mobirevo, we are passionate about deploying PWA technology and our team believes that it has the power to replace native mobile apps. Here are some reasons to hire our team of software developers at Mobirevo for progressive web application development.
1. Profound PWA development expertise
We have profound experience in developing progressive web apps for different domain industries, including eCommerce marketplaces. Owing to this experience, our developers have gained industry knowledge and great technical skills relevant to the market. Thanks to our profound expertise, we have an extensive portfolio of clients across several fields; fintech, automotive, education, and business.
2. A strong team of experts
3. Following Google’s recommendations
We follow all tested trends, best practices, and Google recommendations to adapt our PWA development process according to the industry standards. This allows us to build progressive web applications that can load fast, keep your visitors engaged, and improve your brand visibility with its cross-platform presence.
4. Cost-effectiveness and quick launch
Based on our experience, we have developed an efficient PWA development process for our customers, which guarantees that your progressive web app gets delivered on time within the stipulated budget. In essence, choosing to create a cross-platform PWA with our team at Mobirevo will save you a lot of money, time, and effort.
5. Impressive client’s portfolio
There are several benefits to adopting progressive web applications for eCommerce marketplaces. The examples of eCommerce PWAs and PWA eCommerce templates discussed above show that PWA development can help you achieve your online business goals. Now is the perfect time to leverage this innovative technology for your eCommerce business, to provide your customers with a smoother user experience and also boost your conversion and engagement rates.
If you are considering the idea of transforming your online marketplace website into a PWA, contact us. Our experienced team is looking forward to helping boost your business metrics with a fully functional eCommerce progressive web app. Everything is much simpler when you partner with a trusted company offering custom software development services with special expertise in building an eCommerce PWA.
Mobirevo specializes in custom progressive web development, and we know how to build efficient PWA marketplaces like Jumia and Aliexpress. Contact us today to discuss your needs with our expert, we promise to deliver a unique eCommerce web solution tailored to satisfy all your business requirements. At Mobirevo, we have successfully developed and deployed robust eCommerce web app stores for several clients across the globe.
We also offer consultations and share our expertise in developing high-quality software that meets your business needs. Feel free to contact us to get a free quote for your PWA development services. You can check out our case study page to see our client’s portfolio.
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