The Basic Principles of UI Design

The Basic Principles of UI Design revolve around the user, making visual elements and the product more user-friendly. As UI designers, our goal is to create the most streamlined experience possible so that users can enjoy a site and navigate through it with ease. To have a good user experience, you need a good user interface. If people can't use the website or app because of the interface, they won't use it, or they'll overwhelm tech support, causing costs to skyrocket. UI has real-world business implications. Paying attention to it isn't just for show; it's critical to a company's success. Many of these principles boil down to "make the user's life as simple as possible."  

UI/UX Design

Mobirevo is a leading UI/UX Design Agency In Nigeria (Port Harcourt, Lagos, and Abuja). A user interface design (UI) agency that follows clear design processes, sticks to deadlines, and creates amazing results. Our combined level of design experience has enabled us to develop an efficient design process that delivers solid results to our clients more quickly. We adhere to established design standards, workflows, and guidelines, ensuring that you receive the product you require from our expert designers within the specified timeframe. We specialize in creating smooth and beautiful user experience design (UX) designs that improve user experience through effective team collaboration and streamlined projects effort. Our design team has worked on apps and software for a variety of industries, including healthcare, retail, finance, entertainment, insurance, and many others. Our strategy for providing user experience design (UX) Design Services include;

1. Market Research & Analysis

We begin the UX process by gathering, analyzing, and defining requirements to comprehend user desires and goals. This process is divided into three stages: research, problem-solving, and prototyping. Research is an essential component of the UX design service. We collect information about your customers so that our designers can understand their needs and desires for a final product.

2. Concept Presentation

We present the project concept by defining the core features of the project and developing information architecture. After we've completed our research, it's time to begin designing; however, we like to keep our clients involved throughout the design process. This means that we will create preliminary concepts of your design for you to review before proceeding with the entire project.

3. UI/UX Wireframes

We prototype the entire website or application structure to reveal what should reflect on the app pages. Prototyping is an important part of the UI/UX design service because it allows designers and clients to test their ideas in a real-world setting before investing time and resources in developing and implementing them. A prototype also enables the client to provide feedback on whether they understand the product, how they found it, and whether they would use it again in the future. This can significantly reduce development costs because bad ideas can be easily rejected at this stage, rather than having to be scrapped after they have already been worked on.

4. Fully Functional UI/UX

We create a fully functional UI/UX for your application after the client approves the wireframes.

5. Prototype Testing

We offer clients early-stage opportunities to test the functionality of UI/UX before creating final designs. Creating informed design relies on understanding the user's needs and behavior. Understanding how users behave and think about a design is essential when it comes to User Experience. User testing is frequently used to determine how users react to a product. Based on what we learned from these tests, we can then make changes.  

What is UI Design?

"UI" stands for "user interface" in UI design. The user interface of an application is a feature that allows users to interact with a product. It is significant because a well-designed user interface anticipates user preferences and makes it easier for them to use. A great UI Design considers various factors such as aesthetics, responsiveness, efficiency, and accessibility. Graphics, consistency in layout, and ease of use are other characteristics of good UI.  

The Basic Principles of UI Design

These 12 principles of user interface design will improve your users' usability, so make them enjoy using your product.

1. Place the user in the center of the design.

The first UI design principle, as always, is to focus on people (or, as we all say, "users"). A good user interface is simple and intuitive to use, avoids user confusion, and fulfills the user's needs. You must know who your users are as well as what they want to accomplish. Are they experts in their field? Talking to them is the best way to do this. Interviewing your audience, learning who they are, and developing UI designs for them is beyond the scope of this post, but interview your audience, learn who they are, and develop UI designs for them. Learning about human-centered design will help you develop the right mindset for creating the best interfaces by emphasizing the importance of putting people first and design second.

2. Strive for clarity & flexibility

The user interface's goal is to make it possible for the user to interact with the website or application (or, more generally in broader design, any product). Anything that confuses people or makes it difficult for them to interact should be avoided. Create a user interface that works and looks great on a variety of platforms. Of course, it may need to be tweaked depending on the device's form factor and operating system (for example, Android and iOS), but it should be adaptable enough to work on any device.

3. Reduce The Number Of Actions And Steps Per Screen

Tasks and actions should be streamlined to be completed in as few steps as possible. There should be a single primary focus on each screen. The goal of this blog, for example, is for you to read it and, hopefully, enjoy and learn from it. It's not to tweet about it or email a coworker (though please do if you find it valuable enough to share). Keep the primary action in the foreground and move secondary actions to a deeper position on the page, or give them lighter visual weight and appropriate typography.

4. Maintain Consistency

Consistency is a way to begin to feel at ease with certain things, even if they were previously unfamiliar. It's a way to make your language available within the app. Structure makes things easier to understand without making them feel cluttered or overwhelming. The user will feel more at ease if there is consistency and structure. And that's exactly what we're looking for.

• Create a strong visual hierarchy by making the most important elements large and bold.
• Align everything neatly along the grid, or use any other visual order you want.
• Maintain a unified color scheme throughout the app.
• Maintain consistency in navigation across all screens.
• Use the same elements in a variety of situations. Design a sample notification and color-code it for different scenarios, for example.

5. Make your user interface design unnoticeable

Classics are timeless and never go out of style, though they can benefit from modern touches. Consider the tuxedo or the little black cocktail dress; both are fashion staples. They're simple, elegant, and give the wearer a touch of class. A user interface should be easy to use and elegant to look at. Don't make your user interface stand out. A good user interface allows people to use the product without having to spend time figuring out how to use it.

6. Visual Structure

Maintain a consistent visual structure to foster familiarity and reduce user anxiety by allowing them to feel at ease. A visual hierarchy with the most important things made obvious, color scheme, consistent navigation, re-use elements, and creating a visual order using grids are just a few things to consider.

7. Provide Beneficial Criticism

Visual, audio (the ding of a new message alert), and tactile feedback (useful in gaming or the "buzz" alert for a new email or phone call when your phone is set to "silent") are all examples of feedback. Every action should be accompanied by feedback that indicates whether the action was successful. Feedback helps to answer questions in four areas:

• Location: You are here.
• Status: What’s going on? Is it still going on?
• Future status: What’s next?
• Outcomes & Results: Hey, what happened?

When you hover over a navigation item, and it changes color, you know it's clickable. Buttons should have the appearance of buttons. The user receives feedback to see if they're on the right track (or the wrong thing).

8. Reduce The User’s Mental Workload

Many of these user interface design principles help users reduce cognitive load. In other words, don't make users think (also a useful UX design principle as well). There are a few common methods for reducing cognitive load and making your website or app more user-friendly:

• When it comes to processing information and actions, most people can handle seven plus or minus two chunks. There are fewer errors when telephone numbers are broken up in the traditional 3-3-4 format rather than a 10-digit sequence.
• Remember the 3-click rule: finding information shouldn't take more than three clicks.
• Consider the trash can and bell icons (both commonly used for notifications) and other commonly used icons that trigger pre-existing memory. This also means that you shouldn't use a commonly used icon that most people recognize to represent something else; you'll only confuse people.

9. Make It Accessible

UI designs must take accessibility into account. This frequently entails ensuring that the visually impaired can access and use the product online. Color blindness should also be considered. Color blindness affects about 1 in 12 males (or 8% of the population) and 1 in 200 females (or.5% of the population). Use color to emphasize and accentuate, but don't rely solely on color to convey information.

10. Incorporate user feedback into the UI.

Make sure you're not designing in a vacuum. User feedback can be used to test and validate UI choices. Watch as people try to use your design (without coaching them). Are they perplexed? Is it possible for them to achieve the desired result quickly? This should be done during the design process as well as after the launch (heat maps are one way to track how effective a UI is).

11. Dialogs Should Result in Closure

There should be a beginning, middle, and end to all actions (with feedback at each step). When making an online purchase, for example, we go from browsing and product selection to check out and finally confirmation of the purchase. Give a clear indication of the next step.

12. Provide a Clear Next Step

This could be as simple as clicking "back to top" at the end of a lengthy blog post or a link to more information. With the next step, assist the user in achieving their objectives. Finally, when designing a user interface, keep in mind that you will never be able to appeal to everyone. You can try your hardest to appeal to the majority. Personalize as much as possible based on personas and well-defined users. Regardless, you'll never be able to please everyone.  

The UI/UX Design Projects We've Implemented

Our team at Mobirevo has handled several UI/UX Design Projects across different industries, You can check out our Dribbles profile for our designs portfolio. Below are a few of the projects that we designed and illustrated;

1. Traydah - Mobile Finance Application

Traydah is a fintech mobile application that allows users to trade gift cards, speedily, securely, and smoothly. We were tasked to ideate, design, and build a fintech application that will allow users to trade gift cards of all sorts. The application would have a wallet system that would allow users to store the monetary value of the gift cards they traded. We began with understanding the company’s vision and project goals. We draw insights from the research data and craft a product roadmap that solves problems like no other existing products. We set off to design the app using the data and valuable information we got from the strategy and research stage. Our team used Figma for illustrating and designing the UX/UI of the app. We simplified the story that specifically focuses on the prioritization of content, functionalities, and behaviors. Next, we visually illustrate the stories, ideas, and solutions as appealing user interfaces.

2. PropVat – Real Estate Management Software

PropVat is a Real estate property management software, that allows property owners to store, backup, and manage their properties on the go. Propvat approached us with some concerns, the most important of which was the design and development of the website from the ground up. Our team was contracted to Design & Build a Property management Real estate SaaS Application that will allow property owners to upload and backup their property details, documents, locations of the cloud. We had several sessions with the founders and executives to understand the brand’s vision and positioning. It was obvious that the website needed to be built with scalable SEO-friendly technology, and instant search. Each property was to have a type, several identifiers, and a cost, among other things. To embody the concept of ‘Home for all’ throughout the website design, we had to be extremely consistent with our communication.  

The Benefits of Choosing Us as your UI/UX Design Partner

At Mobirevo, we create User Experience Designs according to the latest practices to make your digital solution a successful product. We strive to make your customers as happy as possible. We conduct extensive testing to understand your clients' needs, behaviors, preferences, and pain points when developing the best user experience. For data collection, we also delve deep into the business environment and product.

1. Topnotch User Experience Design

At Mobirevo, we create User Experience Design using the most up-to-date techniques to ensure that your digital solution is a huge success. We strive to make your customers as happy as possible. We conduct extensive testing to understand your clients' needs, behaviors, preferences, and pain points when developing the best user experience. For data collection, we also delve deep into the business environment and product.

2. Excellent User Experience Design

The user's first impression of your project is determined by the interface design (website or mobile app). We work hard at Mobirevo to create the best UI design because we all understand that our interfaces must capture your users' attention from the first seconds of interaction and leave a lasting impression on your potential clients. From corporate websites and apps to complex enterprise solutions, we have a wide range of experience. We also serve a variety of industries at Mobirevo, including FinTech, HealthTech, E-Learning, and so on.

3. Usability Testing And Research

We provide a testing solution for your product and provide you with detailed feedback as a result. Based on their expertise and experience, our experts assess the overall experience of using your website, mobile application, or service. You will receive a detailed report detailing our recommendations for improving your product after this service.

4. High-quality Prototypes

We create prototypes at this stage to demonstrate the product's behavior and show how it would interact with real users in the real world. Prototyping not only provides a strong visual representation of the final product design and how it will look and feel, but it also aids us in better understanding why and for whom this design is required.

5. Exclusive Strategy Consulting

We can see the big picture of your project development process because we are a full-cycle development company. We assist you in identifying digitalization opportunities that are specific to your business and its environment through our consulting service. Our experts can help you choose the best strategy for achieving all of your company's objectives and goals.

6. Transparent Communication

We created two proprietary software solutions to help our clients understand how their design and software engineers spend their time, as well as the quality of the code they deliver. Mobirevo has adopted a proven agile development methodology to reduce risk and deliver the best solutions for our clients. Our design process encourages users to consider infrastructure as a component of the application, resulting in faster and more reliable product release cycles.

7. Experienced UI/UX Designers

Our designers provide a full suite of user experience and interface design services as a UI/UX design company, delivering creative, beautiful, and functional interface designs for a variety of digital solutions. Finally, our designs strive to provide our global clients with the best user experience and user interface possible. We make certain that our clients receive the best design services possible, with a focus on users, simplicity, and usability.  

Conclusion

Do you want to build your product with a UI/UX design agency that follows clear design processes, sticks to deadlines, and creates amazing results? Then, consider our UI/UX services at Mobirevo. Our design team can assist you in quickly and easily creating an engaging product. When you use our services, you get everything you need to properly realize your product idea, as we incorporate design standards that will allow us to deliver your product faster and without sacrificing quality. You can contact us today to get a free quote. Our team at Mobirevo strives to provide unrivaled services to all of our valued clients. You can also check out our case study page to see our client's portfolio and get a better understanding of the quality of products we deliver. Also, contact us if you have any questions about our services, and we will get back to you as soon as possible. Want to receive more content like this? You can sign up for our newsletter, which features curated opinions, and Mobile app development tools for building remarkable digital assets. If you sign up for our weekly newsletter, you will be the first to know when we publish awesome content like this. You can also visit our blog to see other content created with love by our amazing team.