The Role of UI in Brand Design

So, what exactly is branding? And why is it very important to your company? Branding is more than simply a logo or just a graphic element. When considering your brand, consider the complete customer experience; everything from your logo, website, social media experiences, the way you answer the phone, and how your customers interact with your personnel. When you look at this broad definition of branding, it might be difficult to think about what your brand entails. In a word, your brand is how your consumers perceive you. In this article, we will be discussing the Role of UI Design in Branding, and Why Great UI Design is Important for Mobile and Web Applications.

Why is Branding Important?

Let's have a look at ten reasons why branding is vital for your company:

1. Branding encourages recognition.

People want to conduct business with firms with which they are familiar. People may feel more at ease acquiring your items or services if your branding is consistent and easy to identify.

2. Your brand distinguishes you from the competitors.

It is vital to distinguish oneself in today's global economy. Your firm is no longer competing locally; it now competes in the global market. How can you differentiate yourself from the dozens of millions of other organizations worldwide?

3. People may learn about your company's DNA by looking at its brand.

Your entire brand experience, from visual elements such as the logo to how your phones are answered, tells your customer about the type of company you are. Are all of these entrance points telling the same story? Your company's brand inspires and guides its employees. A clear brand strategy delivers the clarity that your team requires to succeed. It aims to teach individuals how to act, win, and attain the company's goals.

4. A strong brand generates referrals.

People like speaking about their preferred companies to others. People wear brands, eat brands, listen to brands, and are always telling others about their favorite brands. On the other hand, you can't tell someone about a brand you don't remember. In addition, a strong brand website strategy, such as backlinks, is required for generating referrals or viral traffic.

5. A strong brand makes it easier for customers to know what to anticipate.

A consistent and clear brand puts the customer at rest since they know precisely what to expect each and every time they interact with the company.

6. Your brand reflects you and the promise you make to your customers.

It's critical to remember that your brand reflects you. Your brand is you, your employees are the brand, and your marketing materials are the brand. What do they say about you, and what do they say about what you promise to the customer?

7. Your brand assists you in creating clarity and staying focused.

With nothing to guide you, it's pretty simple to jump from thought to idea. It doesn't take long to stray from your original objectives or intentions. A clear brand strategy assists you in staying focused on your organization's goal and vision. Your brand can assist you in being strategic, guiding your marketing efforts, and saving you time and money.

8. Your brand enables you to connect with your customers emotionally.

A good brand interacts with consumers emotionally; when they buy the brand, they feel good. Purchasing is an emotional experience, and having a great brand makes customers feel good when they interact with the firm.

9. A strong brand improves the value of your firm.

A strong brand will add value to your firm that extends well beyond your tangible assets. Consider the brands you buy from (Coca-Cola, Wrangler, Apple, Ford, Chick-Fil-A, QuikTrip). Are these businesses actually worth their equipment, goods, warehouses, or factories? No, these businesses are worth far more than their physical assets. Their brand has generated a value that much outweighs its monetary value.

The Role of UI Design in Branding

Branding and user interface design are inextricably linked. When building user interfaces, UI designers employ branding components that fit together like jigsaw pieces. Any UI design, whether for an app or a website, must function as an extension of the brand. A website will not be effective in generating brand loyalty and trust if its aesthetic interface lacks recognized brand characteristics. There must be a clear visual connection between branding and interfaces. When creating, UI Designers use branding components such as logos, color palettes, typography, and photography. These factors must be locked down for any design to be effective. If the UI designer is given all of these, the end result will be an interface that works in tandem with the brand. Here's an example of how certain components are utilized in UI design:

1. Logo

It has been stated that 75% of individuals first recognize a brand by its logo. Logos are the foundation of a brand's visual identity; everything else flows from them. As a result, while creating a user interface, one of the first things to consider is the logo. It is customary to have a logo on both the header and the bottom of a website. As a consequence, when a user loads a webpage, the logo is one of the first things they see and can quickly draw the link between the brand and the interface. Positioning your logos at the top of the website guarantees that they are one of the first things a user sees when visiting your website.

2. Color 

UI Designers will choose the colors to use for backgrounds, text, buttons, and other UI components based on a brand's color palette. Color has a crucial visual function in branding and UI design. Thus, it's critical that colors are applied consistently throughout print and digital interfaces. Purple is one of the most dominant colors, with bolder colors utilized to create bursts of color. Natwest's website is an excellent example of a brand keeping to its colors in order to maintain consistency across print and digital.

3. Typography

UI designers will employ any fonts provided in the branding standards when inserting titles, subtitles, copy blocks, and other text elements. Branding guidelines specify the fonts that should be utilized for distinct textual components. As a result, UI designers may simply carry this through when creating. When it comes to typography, Tripadvisor has adhered to its brand requirements. The rules recommend using 'Trip Sans' for titles and 'Trip Sans Mono' for body content. The rules also specify 'web friendly' typefaces that can be used when Trip Sans is not available. Tripadvisor guarantees that its identity is consistent across all platforms by covering all conceivable typographic bases.

4. Imagery 

Brand standards often contain instructions on the type of imagery that should be utilized in branding. When seeking for stock photos to include in their designs, UI designers will refer to the imagery guidelines. Alternatively, UI designers can be given standard artwork and illustrations that adhere to the brand requirements, including them in the UI designs. When it comes to graphics utilized across their brand, Starbucks provides extensive guidance. Starbucks' brand standards state that imagery used in their branding should develop with trends and that the use of textures is excellent. They also advise using their 'Starbucks green' colors inside graphics wherever feasible. This is achieved by the above example of Starbucks' current homepage. The graphics utilized are trendy, have texture, and, most importantly, are 'Starbucks green.' In general, branding is vital in UI design. Branding components function as puzzle pieces that must be assembled with UI elements to provide the desired result. Creating a user interface that is both functional and meaningful to the brand. Our staff can assist you with any of your UI and branding requirements. Whether it's developing a strong brand that can be used in UI design or repurposing existing branding aspects to build a compelling user interface (or both! ), our team is here to assist. 

Why Great UI Design is Important for Mobile and Web Applications

A developer must understand the significance of user interface (UI) in mobile apps and websites. You may develop a wonderful app with excellent functionality, but your app may fail if you don't concentrate on the designing process. An app must strike the appropriate balance between functionality and user interface to be successful. The following are a few examples of how UI Design is important in mobile applications and websites.

1. Users are captivated

You just have a few seconds to make an impact on users when they launch your app or website. They will only continue if your design is engaging enough; else, they will go. Engagement is the second most important aspect. If people simply find it gripping, they will continue to use the software.

2. Increased client satisfaction and ROI

When your app/ website has an appealing design, it provides your customers with engaging content and simple navigation, ensuring that they are happy with the services provided by your application. A satisfied consumer is more likely to suggest your app/website to others, which leads to an increase in customers and, as a result, a rise in the ROI on your business.

3. It saves both time and money.

If you invest in a fantastic UI design, there is very little likelihood that your clients will encounter any problems or difficulties when using your program. A faultless product will not require regular updates, saving you time and money.

4. Get your app noticed in the app store and rank your website higher on SEO.

The number of people who enjoy an app determines whether it is excellent. The ratings and reviews of delighted consumers will undoubtedly propel your mobile app to the top. Make sure to deliver a fantastic UI/UX to your users. Having your app included on the top list will instantly bring more people to it.

5. Your brand will benefit from UI design.

Investing in good UI design services boosts customer satisfaction, which makes your clients pleased. Users like to stick with brands that make them happy and satisfied. Positive feedback from these satisfied customers can help you make the changes necessary and improve your application. A positive relationship between your company and its consumers will boost its credibility and build strong brand value.  

How to Choose the Best UI Design Company in Lagos, Nigeria

Identifying the perfect UX company will be challenging at first, and it will take time. But there are some things you can ask yourself that can help you find the one you've been hunting for all along.

1. Investigate the agency's previous experiences.

It is advisable first to review an agency's portfolio. You will be able to identify the company's main projects and how professional they are in their job in this manner. Here are some of the essential questions to ask yourself.

• How many projects did the agency finish?

Make certain that the experiences are actual projects, not just ideas.

• Is their prior work based on the same design pattern, or is each job unique?

It is preferable to work with a firm that uniquely approaches each job.

• How good is their design?

The importance of job quality cannot be overstated. Examine patterns to see whether the spacings, sizes, and information are correct and if the navigation is simple. Beautiful design does not always translate into a positive user experience.

2. Communication effectiveness

Communication is a clear indicator of whether or not the firm with which you are working will function properly. The agency should have a strong desire to collaborate with you. Enthusiasm may also be seen through introduction emails or by interviewing the agency and asking them about their ideas on the project. Inquire how frequently they contact a customer; regular communication is required and critical to project success. After the design process begins, you should constantly be aware of the tasks that the agency is working on the previous day, today, and tomorrow.

3. Design task comprehension

If a corporation wants a thorough grasp of your initiatives, this is a good indicator. Detailed questioning and research demonstrate interest and that the organization wants to grasp the project's aims before beginning fully. If they're going, to begin with mockups, consider refusing.

4. Project management 

A team's project management abilities define how successfully they can manage a project.

• Will they provide the design on time? 
• How frequently will the firm keep you updated on progress? 
• Is there anything else the agency requires?

Although it may be difficult to anticipate how the agency would present its results in advance, there are a few ways. Examine how frequently they communicate and whether they sent the proposal on time; this is the first sign of their management abilities and drive.

5. Look for testimonials.

If you know someone who has previously worked at the firm, you can gather proof and inquire about their working conditions. You might inquire from a mutual acquaintance or a recent client. Inquire whether they want to work with that firm again. Individual ratings may also be found in numerous testimonials on clutch.co and Linkedin.com.

6. The agency's team

The agency should present its team with the creative director/product manager in charge of deliveries, communication, and overall quality. The workforce of the agency may operate virtually or in a single office. Each instance has its own set of advantages. Before choosing an agency, you should speak with the agency's main designer, not merely the project manager or salesman.

7. The scope of services

If an agency specializes in your area, such as UX design, it should provide greater conversion stats than a broad design firm that handles standard web page design or branding. Always check to see whether the firm has a specific presentation website or blog post on the subject of your project. This will reflect their strategic direction as well as their motivation. Inclusion, or the ability to encompass or deal with a specified range of themes or regions, is also significant.

8. Be wary of large client portfolios and poor quality work.

The fact that an agency has done business with huge organizations does not imply that they are executing at a high level of quality. We witnessed several instances when the agency completed minimal tasks and added a corporation as a customer. Similarly, they built a more extensive design for a corporate customer but failed to offer high-quality UX or UI design. Don't be wowed by their clientele; instead, check at the specific work they produced and whether it was of high quality.

9. Assurance of quality

Quality assurance management is critical in UX design because it guarantees that programmed delivered goods meet design and interaction requirements. The agency should create, supervise, and coordinate design quality assurance processes to ensure that your final coding project meets the end user's requirements.

10. User research, testing, auditing, and benchmarking

Every UX design firm should be well-versed in - user research.

• user testing - user experience audit
• Usability testing and research
• benchmarking for usability
• design of wireframes and interaction prototypes
• Mockup creation
• reports on personalities
• a sitemap and an information architecture
• user Journeys - experience Maps
• Flows for Users
• the finished graphic design

The majority of UX design effort consists of user research, testing, user flow design, and so on, rather than the final aesthetic design.

11. Cost

One of the essential aspects of deciding who to hire is usually price. "I'm not affluent enough to buy inexpensive stuff," an ancient adage says.  

Conclusion

The finest branding is founded on a solid concept that you and your team can grasp, commit to, and execute. Your company's brand must infiltrate every aspect of its operations. When your business is clear on the brand and can execute the brand's promise, you will reap enormous benefits while establishing brand loyalty among your consumer base. Contact us for a free consultation if you need help with your brand, from designing your first brand strategy to the visual identity aspects. We'd love to assist you with identifying and sharing your story! Mobirevo is a UI design company in Lagos, Nigeria with a team of experienced web designers. Our dedicated development team has extensive experience. You can contact us today to get a free quote. Our team at Mobirevo strives to provide unrivaled services to all of our valued clients. You can also check out our case study page to see our client’s portfolio and better understand the quality of products we deliver. Also, contact us if you have any questions about our services, and we will get back to you as soon as possible. Want to receive more content like this? You can signup for our newsletter, which features curated opinions, and product discovery tools for building remarkable digital assets. If you sign up for our weekly newsletter, you will be the first to know when we publish awesome content like this. You can also visit our blog to see other content created with love by our amazing team.