7 Best Case studies of PWA for eCommerce Marketplaces
The market for the design and development of websites has been getting more and more competitive. As a result, the need to be innovative to stand out from the crowd has become more important than ever before. To this end, many companies are turning to Progressive Web Apps (PWA) to improve their online presence and attract more customers. You can find PWA apps on the web that are available for free. Sometimes, however, these apps are not fully optimized for mobile devices. Because of this, they don’t perform well on mobile devices, and their performance is not optimal.
To make matters worse, there are many cases when users experience slow load times and other bugs in such apps. To overcome these issues, developers need to build an optimized Progressive Web App (PWA) for their app. This means a PWA that works well on all platforms, including desktops, laptops, and mobiles. This is because it provides a better user experience than regular applications do. After all, it loads faster and gives fewer chances to crash or freeze at any point in time. In this article, we are going to share with you some of the best case studies of PWA for eCommerce marketplaces. But first, what are PWA apps?
- 1 What Are Progressive Web Apps?
- 2 Benefits of PWA for eCommerce
- 3 Best Case studies of PWA for eCommerce Marketplaces
- 3.1 1. Alibaba PWA
- 3.2 2. AliExpress PWA
- 3.3 3. Eleganza PWA
- 3.4 4. Flipkart Lite PWA
- 3.5 5. George.com PWA
- 3.6 6. Lancôme PWA
- 3.7 7. The Whisky Barrel PWA
- 4 Why Leading Retailers Opt for Progressive Web Applications.
What Are Progressive Web Apps?
Progressive web apps (PWA) are essentially web applications that can be accessed using a mobile device or desktop browser (such as Chrome, Firefox, or Microsoft Edge). This enables them to work offline, which is one of the major advantages over traditional full-fledged websites or apps. They also have an improved user experience and can be used on all devices without any specific configuration required (i.e., they don’t require any additional software).
PWAs are designed with features like push notifications and offline working. Modern APIs are also used in their development, which makes it simple to give greater functionality, dependability, and the flexibility to install them on any device. PWAs benefit from the vast web ecosystem, which includes plugins, communities, and the relative ease of delivering and maintaining a website as opposed to a native application, which is somewhat challenging to develop. As a result, it is simple and quick to create a PWA.
With its popularity, many companies have shifted into the product. It is believable that this is because of its ability to run on android and iOS without much difference. Twitter, Pinterest, Uber, Tiktok, Spotify, Alibaba, and other well-known companies are a few examples of those with PWAs for their goods. These products all have the ability to work offline from where you last left off, are installable on your home screen, and provide an equivalent user experience to their native apps.
The same standards that must be satisfied when creating native mobile apps also apply to PWAs to produce a quality product for consumer use. Let’s talk about the qualities of a good PWA.
Benefits of PWA for eCommerce
PWA’s architecture is what makes it beautiful. While maintaining a connection to the back end of your e-commerce website offers the look and feel of a mobile app. The latter indicates that your PWA can operate offline thanks to website caching, is discoverable by search engines, and works in all popular browsers. Why e-commerce websites favor PWA technology is as follows:
1. App-like user experience (UX).
On any type of device, be it a mobile or a tablet, PWA preserves some incredible native app UX features. It can engage with users by allowing them to access Bluetooth, cameras, sensors, and other device functionalities, sending push alerts, and tracking geolocation.
2. Fast loading speed.
Due to site cache and limited storage capacity, eCommerce PWAs load ridiculously quickly. PWAs are single-page apps, thus, because everything loads on the first page, subsequent page loads will be quicker than the initial one. For the sake of comparison, let’s say that a retailer’s home page typically takes 2.6 seconds to load the first time but only 0.6 seconds the second time.
3. No installation is necessary.
Direct installation of a PWA is possible from your e-commerce website. Forget about PlayMarket or App Store; a single click will add your eCommerce PWA to the user’s device’s home screen.
4. Offline support.
E-commerce using progressive web apps is network-independent. Customers can still browse your catalog and engage with the app thanks to data cached from their previous interactions.
The average cost of developing and maintaining a PWA is comparable to that of a native app. The catch is that you’ll only have to pay them once. Therefore, you will spend money on a single PWA shop that functions on all devices equally rather than developing native apps, a mobile-responsive website, and a desktop version.
Additionally, Progressive Web App e-commerce is a fantastic choice for businesses that are becoming headless. You may reach more potential customers and improve your e-commerce conversion rates by using it as an additional storefront.
Best Case studies of PWA for eCommerce Marketplaces
eCommerce Marketplaces are one of the most popular website categories on the web. They allow users to buy and sell products, services, and other items to other people. eCommerce marketplaces can be very simple or complex, depending on the user’s needs. Some eCommerce marketplaces are more like Amazon than eBay — they only offer one product type, and they’re used to selling that type of product. Others may have hundreds of different types of products for sale, but they all work together in an organized way so that it’s easy for users to find what they need. Here are some of the best case studies of PWA for the e-commerce Marketplace.
1. Alibaba PWA
One of the largest B2B websites, Alibaba.com, has operations in more than 200 nations. The international store’s major mobile brand discovery channel is now a Progressive Web App. Most significantly, Alibaba PWA united suppliers and clients on a single marketplace platform by bridging two audience groups: native app users and mobile app consumers.
Results of PWA implementation on Alibaba:
- 155.6 million monthly users
- 76% higher conversions across all browsers
- 14% increased monthly active users on iOS and 30% on Android
- 30% on Android 4X increased interaction rate from Add to Home Screen
2. AliExpress PWA
One of the most popular online stores, AliExpress sells anything from gadgets to pet food and ships the goods straight from China. PWA eCommerce has been crucial to the company’s growth plan because the brand’s tagline is “Smarter buying, better living!”. Similar to Alibaba, AliExpress combined the greatest features of its website and native app to meet the preferences and requirements of its target market.
Results of PWA ecommerce for AliExpress:
- 666.5M of monthly Users
- 104% increase in new users and 2x more pages viewed per session across browsers;
- 82% increase in iOS conversion rate
- 74% increase in time spent per session across all browsers.
3. Eleganza PWA
High-end clothing company Eleganza is established in the Netherlands and carries designer labels including Versace, Michael Kors, Valentino, etc. The merchant installed a PWA in one of its shops as part of its Magento 2 migration process. Eleganza’s eCommerce manager, Guus van der Staak, later remarked that the company had already seen a return on its investment in PWA and hoped it would keep them at the forefront of the fashion industry for many years to come.
Results of PWA eCommerce for Eleganza:
- 76% increase in pages per session
- 23% faster average page load time
- 372% faster average server reaction time
4. Flipkart Lite PWA
The top e-commerce site in India, Flipkart, has a marketplace with all kinds of goods. The business first restricted itself to online book sales. Eventually, Flipkart grew and entered new eCommerce markets, such as those for fashion, electronics, and cosmetic products. Flipkart struggled in 2015 to give users of its current mobile app an enjoyable web experience. It was superseded by a PWA, enabling a store to operate quickly, work offline, and engage more clients.
Results of PWA eCommerce for Flipkart:
- 3x additional time spent on site
- 40% higher re-engagement rate
- 70% terrific conversion rate among those coming via Add to Homescreen
- 3x lower data usage
5. George.com PWA
Currently owned by ASDA Walmart, the clothing company George.com was established in the UK. The company operates over 580 outlets throughout Europe and has over 2 million visitors weekly. The necessity to update the current mobile solution and enhance the product for their customers led to the beginning of their progressive web app eCommerce experience.
Results of PWA eCommerce for George.com:
- 3.8x faster normal page load time
- 2x decline in bounce rate
- 31% gain in mobile conversions
- 20% extra page views per visit
- 28% longer regular time on site for visits from Home screen
6. Lancôme PWA
L’Oréal is the owner of the upscale French cosmetics and fragrance company Lancôme. Due to low mobile conversion rates, the brand is attempting eCommerce using a Progressive Web App. Lancôme is one of the early adopters of retail PWA development when the new shop opened in October 2016. The business was able to provide dependable performance on erratic networks and establish push notifications for re-engagement, thanks to service personnel.
Results of PWA ecommerce for Lancôme:
- 74.3K increase in monthly traffic
- 84% decline in page load time
- 17% increase in traffic conversions
- 53% improvement in mobile sessions on iOS
- 8% increase in conversion rates on recovered carts via Push Notifications
7. The Whisky Barrel PWA
The Whisky Barrel is a Scottish-based whisky expert known for the excellence of their blended whisky and their bespoke bottling. The company has enjoyed notable success spreading its spirits over the globe, but its prior native app wasn’t up to par with the standard of the company’s goods. A drastic yet inevitable step in The Whisky Barrel’s success story was the development of a progressive web app for online shopping. More visitors came to the website and found the products more easily thanks to a slick app design with improved user navigation and site structure.
Results of PWA eCommerce for The Whisky Barrel:
- 27% improvement in organic impressions
- 44% gain in clicks
- 84% increase in lighthouse performance
- 88% decrease in server response time
Why Leading Retailers Opt for Progressive Web Applications.
You can be sure that PWA for eCommerce will outperform your expectations in terms of speed and performance no matter what your company’s needs are. You’ll experience the numerous advantages of:
- enhanced efficiency and higher conversion rates.
- Improved conversion rates and an engaging customer experience.
- Better SEO ranks and less data usage.
- No update restrictions and seamless offline operation.
- Low development expenses and simple development.
In the modern eCommerce market, PWA is the only way to go. This is because it gives you the freedom to update your website without worrying about downtime. However, you need to understand the PWA technology well before you can start using it for your online business. A quick recap of what we have discussed. This article discussed some of the best case studies of PWA for the eCommerce marketplace and how they can help you improve your business.
We saw what PWA apps are, some of the benefits of PWA apps over the native apps and why leading companies are opting for PWA. Our team at Mobirevo has created a large number of engaging and robust progressive web applications. If you have a PWA project in mind, please do not hesitate to contact us to discuss it. Mobirevo is delighted to help our clients increase brand visibility through fast-loading and engaging PWA apps. Do You Need Assistance Creating a Great PWA for your company? You can contact us today to get a free quote.
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